New games, old faces

For the last few weeks all over the world, almost everyone's attention has been captured by the World Cup in Qatar, including not only football fans. For the last decades, these football games became much more than just a sport - behind them stand multiple marketing and commercial campaigns. To the dismay of real fans, the World Cup rather represents a fabulous business strategy than a true sport competition, where name and amount of media coverage plays a bigger role than the ball itself. 

We have seen this fact during a well-heard match between Argentina and Mexico. Nevertheless Argentina acquired the desired victory over Mexico, something is not that fair here as we can see. Despite Enzo Fernandes having scored the second goal and sealed his team's victory in the game, at the end he was left in his star colleague' s shadow - Lionell Messi. 

So why instead of praising the young, prominent rising star of the World football industry, the media mainly covered Messy’s not the best goal in his sport career. On the other hand, Fernandez has got coverage mostly in Spanish language mass media sources. The explanation might be the business side of the game - Lionell has a world name, various commercial contracts which give both sides good income. 

To be honest , we can’t blame the media for their desire to get more money since that is the main reason they do their jobs. It is only one more example of how commercialized sport and journalism have become and how the events are being framed before news reach us on an everyday basis.